ClubInsights offers an entire suite of services for your Club! Helping you work on the club, not just in the club. Our team has over 50 years of industry experience working with over 1,500 private clubs. Our approach is to use market facts, historical club data and our extensive experience to collaborate on a design that drives long range success and commitment.

  • Member Satisfaction Research – An annual operational research survey that looks at every area of the Club. Reports are very actionable to help each department improve and enhance members’ experiences.
  • Staff Culture Research – Members often rate staff as the most important driver that influences their satisfaction. This culture survey looks at key areas of working at the Club like teamwork, compensation, relationship with supervisor, recognition, training and more.
  • Custom Surveys – Gain valuable insights into focused areas of the Club like food and beverage or long range planning focused on potential capital expenditure projects.
  • Strategic Planning – Strategic planning establishes the visionary direction of your Club. We believe that consistency in the decision-making process, consensus of market driven and measurable goals and objectives, and providing a process for timely and accountable goal realization is the key to long range success.
  • Situational Analysis – Multi-faceted service allowing clubs to track various market related data, member profiling, historical usage trends and competitive analysis. This data allows you to identify opportunities to better position your Club as well as create greater lifestyle relevance to members, increasing value and attractiveness while keeping the pipeline full of potential members.
  • Membership Matters – In today’s modern market, staying relevant to your existing members and your next generation of members is crucial for your Club’s success and sustainability. Our experienced team offers three customizable services to help your Club increase membership growth and retention.
  • Leadership Development – With a PhD in Organizational Leadership, our experts use a proven process designed for club leaders and staff who desire greater alignment among team members and desire to intentionally shape the health of their culture.
  • Educational Services – Our team, with over 900 workshops and educational programs experience, provides boards, committees, department heads and staff with not onlyh the day-to-day educational tools to engage your members, but also a vision for your Club’s future. We have several options available from Board Retreat services to staff training and development.
  • MemberConnect – An easy to use, proven platform allowing you to connect with your members packaged specifically for the private club industry.